With less than a week until bagging two medals in the finals at the Paris Olympics 2024 and still on the verge of her third final, Manu Bhaker’s surging popularity gets a lot of eyeballs from big brands. Having already won two bronzes in the 10m air pistol individual and mixed team events and the strong chance of a third medal coming in the 25m air pistol, Bhaker’s market price has gone up exponentially.
Endorsement Fee Surge
The endorsement fees for Manu Bhaker were earlier INR 20-25 lakh. With the recent successes, the amount increased dramatically, which can be noted to as high as INR 1.5 crore presently. This steep hike thus mirrors the increasing recognition and commercial potential accruing to her successes.
Rise in Interest from Brands
The management team of Manu Bhaker has been deluged with endorsement offers, with about 40 inquiries within less than a week. While the focus has shifted to long-term endorsement deals, there are openings also for short-term digital engagements.
Commercial Success
Manu Bhaker’s exceptional performances at Paris Olympics 2024 has not only added to her stature in the sporting world but also elevated her as a major commercial asset, placing her among some of the other top athletes who have made a difference in the game and beyond.
As Manu Bhaker gears up for another the final showdown at Paris 2024, there’s a speculation that her brand value is going to shoot up more and more in the times ahead.
The Sportz Planet Desk,
Atharva Shetye
