FIFA President Gianni Infantino has announced that the football’s governing body is aiming to generate $1 billion in revenue from the Women’s World Cup, highlighting the exponential growth of women’s football. He made the remarks during the Saudi Arabia–U.S. Investment Forum 2025 held in Riyadh.
The 2023 Women’s World Cup, co-hosted by Australia and New Zealand, marked a significant milestone by breaking even and bringing in over $570 million in revenue.
“Women’s football—and women in football—is incredibly important It’s growing exponentially. We are now targeting $1 billion in revenue solely from the Women’s World Cup, which will be reinvested back into the women’s game.” Infantino said at the forum.
In March this year FIFA published a report “Setting the pace”. The report is an in depth analysis of the women’s football. The report concluded that the popularity of the women’s football is on a rise.
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The upcoming 2027 Women’s World Cup will be held in Brazil, the first time the tournament will take place in South America. Looking ahead, the 2031 edition is expected to be awarded to the United States and will expand from 32 to 48 teams, mirroring the growth strategy seen in the men’s tournament.
Infantino also highlighted the untapped commercial potential of football beyond Europe. “If countries like Saudi Arabia or the United States were to match just 20% of what Europe does in football, the sport could contribute over half a trillion dollars in global GDP impact,” he noted.
He praised Saudi Arabia’s recent investments in women’s football, including the launch of a national women’s league and team. “Women’s football remains the only team sport for women with such massive global reach and influence,” he added.
Prakhar Sachdeo
The Sportz Planet Desk
