Virat Kohli isn’t just a fabulous cricketer but is more than a capable businessman as well. He is worth $127 million, as Brand Kohli continues to dominate the Indian markets. Now, in the twilight of his cricket career, Kohli has made some strategic business investments to grow his wealth.
The 35-year-old cricketer has strategically and categorically invested in plenty of start-ups, a pivotal reason behind Kohli’s net worth surpassing Rs 1000 crore.
Which investments are we talking about here? Here we go then.
a) Rage Coffee: Launched in 2018, a Delhi-based FMCG brand, Virat Kohli has invested an undisclosed capital in Rage Coffee. The brand takes on some of the biggest coffee brands like Starbucks and Nescafe, much like how Kohli takes down the best bowlers in the opposition line-up.
b) Blue Tribe: An Indian plant-based meat startup, Blue Tribe is backed by both Virat Kohli and his life partner Anushka Sharma. The strategic investment displays, India’s power couple’s commitment towards sustainable and innovative ventures.
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c) Chisel Fitness: Fitness and Virat Kohli go hand-in-hand. In 2015, Kohli invested Rs 90 Crore with Chisel Fitness and CSE, and the rest they say is history.
d) Hyperice: A renowned wellness brand, Hyperice, and Virat Kohli’s partnership started in 2021. He is an investor and the brand ambassador for one of the cutting-edge wellness solutions brands worldwide.
e) Digital Insurance: ‘Let’s do the digit…digit…’ – sounds familiar? Virat Kohli is the brand ambassador and an investor in the insurance startup, owned by Canadian billionaire Prem Watsa.
Reportedly, both Virat and Anushka have invested Rs 2.2 Crore in the startup, and the company’s evaluation has now reached $870 million.
f) Galactus Funware Technology Private Limited: Being an athlete, Virat Kohli knows the challenges one faces on the field. In 2019, Kohli entered the gaming industry, with Galactus Funware Technology, a start-up based in Bengaluru.
Mobile Premier League (MPL) is also the official kit and merchandise sponsor of the Indian cricket team, an association that started in 2020. Kohli has signed a 10-year association with the MPL, and the investment has yielded good returns for the King.
g) Universal Sportsbiz Pvt Limited: Kohli’s fashion sense is amongst one of the best in the business. He ventured into the fashion business when he invested in Universal Sportsbiz Private Limited in 2020. Kohli’s idol Sachin Tendulkar too has invested in this start-up.
It is reported that Kohli has invested close to Rs 20 Crore, thus making a strong statement in the world of sports-inspired fashion.
Virat Kohli, a name that will resonate with Indian cricket for years to come, has ensured that his name is associated with some of the leading brands off the pitch. The journey of a thousand miles begins with a small step. No one knows this better than the King himself.
