Tendulkar brings Cricket in USA via NCL

Cricket’s Growing Popularity in the US: A Relatively New Kid On the Baseball Block

Cricket is on a steep uphill. The quest for any toehold in a sporting country that worships football, basketball and most of all baseball. Although cricket and baseball are recognizably bat-and-ball games, they are wholly apart both in terms of clip and style and even more particularly in culture. Still, cricket is making progress, with the NCL on the cutting edge of this sports-making endeavor in the United States.

Cricket Tapping Into a Global Fanbase

Cricket is the world’s second most popular sport, played by billions in Asia, the UK and Australia. The NCL will try to tap into this global fanbase and tap into a large immigrant population in America from cricket-loving nations. Each one of cities like Houston, New York and Dallas already have dedicated cricket communities and could be launchpads for the activity. 

Tendulkar Joining NCL

There is, of course, a global icon like Sachin Tendulkar who has recently joined the ownership group of NCL, which gives tremendous value to such attempts. Influence from such a personality and visions of the league drive a sense that cricket is certainly not coming to the U.S. to merely exist but live and breathe.

Briefer Formatted Games and Rapid Matches: A Winning Formula?

To truly grow cricket in a country so steeped in baseball, the NCL is taking two key approaches: it’s embracing shorter formats and building grassroots engagement. Cricket, in its Twenty20 (T20) version at least, is the sport of instant-gratification-style excitement-for those sports fans who feel that a three-hour outcome is too long to wait for and a 30-run difference is not enough of a high-wire act. In this regard, T20 cricket closely resonates with the swift thrill of baseball and aligns well with American preferences for shorter, more intense games.

Local Fan Engagement

At the same time, NCL realizes that there should be a fan base in the local area. As America has huge communities of immigrants from India, Pakistan, West Indies and England, there already is an in-built potential audience. However to conquer those other crowds and popularize the game, cricket must make its way into mainstream American sports fans. Through high-profile events in the “Sixty Strikes” tournament, matches that carry interesting content, cricket can sparkle in the imagination of new audiences.

Mr. Rishi Sutrave – Founder, The Sportz Planet says “Cricket’s journey in America is not only about competition but also about creating a vibrant experience within the USA sports culture.

A complementary sport and not a rival

However, success for cricket will depend on more than just star power and action-packed formats. The sport must relate to young athletes, invade the schools and then partner with the media to reach its audience. Cricket needs to find the right balance between the worldwide heritage of the game and American sports culture in order to be perceived as not in competition with baseball but rather as a whole new dynamic experience.

The Future of Cricket in America

The journey of cricket within the United States is merely at a very nascent stage. However the promise remains large. With intelligent strategy and having high-profile ambassadors, the NCL is keen to make cricket a household name in America, next to football, basketball, and even baseball in the sporting consciousness of the nation.

The Sportz Planet Desk,
Atharva Shetye

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