Tennis Legend Pat Cash Partners With ASE to Launch ‘The Invitational’ with ‘Cash for Charity’ – A Celebration of Tennis and Popular Culture
Tennis legend Pat Cash has teamed up with Abler Sports & Entertainment (ASE) to launch The Invitational with Cash for Charity—a one-of-a-kind tennis and lifestyle festival debuting in Melbourne in January 2026. Set in the lead-up to the Australian Open, the event will feature tennis icons, celebrities, music, food, and a strong charitable focus. Created by ASE and driven by purpose and creativity, this new IP aims to redefine the fan experience and elevate the summer of tennis.
WSL Club Revenues Soar By 34% Amid Record-Breaking 2023–24 Season
The 2023–24 season marked a historic milestone for the Women’s Super League (WSL), as club revenues soared by 34% to a record £65 million. With all 12 clubs crossing the £1 million revenue mark for the first time, the surge was fueled by commercial growth and heightened fan engagement. Deloitte now forecasts revenues could reach £100 million by the 2025–26 season, signaling a new era for women’s football in England.
Transforming Indian Sports Infrastructure: Insights From Gallant Sports’ CEO Nasir Ali
Explore how Gallant Sports is transforming sports infrastructure across India. In this interview, founder Nasir Ali discusses grassroots challenges, Olympic readiness, and the path to creating world-class training facilities.
What’s Currently Happening In The Indian Sports Business Sector?
India’s sports business landscape is full of fascinating opportunities, brought about by unique cultural and demographic factors that distinguish the country from other global markets. To gain a foothold in the sector, brands and companies need to understand such characteristics to develop successful sports business ideas in India. Cricket: The Unchallenged Giant In Indian Sports Business Cricket is the stronghold of India’s sports business. From across the generations, cricket encompasses massive spectator audiences, large sponsorships and a strong merchandising network. This pervasive love for cricket sustains a lion’s share of sports-related investments within the country. But while cricket remains the icon, there are plenty of growth opportunities in sports like soccer, tennis, basketball, boxing and kabaddi, the sport popularly played in India, almost akin to rugby. Young and Growing Fanbase Fuels Sports Business Ideas The most important demographic for sports business management in India would be the “young quarter” — people between 15 and 29. The level of enthusiasm for fitness and sports activities is at its peak within this age group, further fueling increasing demand for sports goods, digital experiences and live events. Companies that understand the lifestyle and aspirations of such young consumers are well on their way to winning long-term brand loyalty and building successful sports-related business ideas in India. Income Diversity Sports business management is challenged as well as an opportunity due to a spectrum of different incomes across the country of India. A traditional consumer is often price sensitive, with premium buyers keen on investing in luxury items and exclusivity. While India was largely price sensitive till date, the enormousness of its population ensures it has enough consumers that form a broad segment eager to invest in luxury sports products. This necessitates sport business ideas that are sensitive to high-value urban markets and cost-sensitive rural markets. High-quality sporting options are in hot demand in city centers from tennis and basketball to fitness-focused propositions like gyms and yoga studios. Cricket and other outdoor pursuits dominate rural regions that remain accessible. Regional tastes and finances would, therefore also inform a strategy tailored to the region. Regional Preferences and Sports Business Potential The regional sports preferences in India further fragment the market. For instance, soccer is deeply ingrained in West Bengal and Kerala, while kabaddi is very popular in Punjab and Haryana. Such fragmentation makes successful sports-related business ideas in India consider local sporting culture to effectively connect with target audiences across various states. A one-size-fits-all strategy is unlikely to resonate with such diverse tastes and needs. Infrastructure Challenge India faces a large infrastructural challenge in its sports market that slows the professionalization process of most of its sports relative to North American, European, or Chinese markets. Extremely low accessibility to quality sports infrastructure and highly underdeveloped frameworks on coaching lines pose an issue in furthering the cause. Infrastructure gaps are very key, particularly on the part of sports business management, grassroots programs, training facilities and skill development programs. Future Prospects in the Indian Sports Market Where cricket undoubtedly rules the roost, the sheer size and complexity of India offer enough scope. The fast-growing youth population, shifting consumer sentiments and mix of income groups do present a unique culture for brands and companies. Here lies the vivid promises of opportunities to reach out if one is willing to adapt and innovate. With strategic, locality-aware sports business management combined with infrastructure development, it is not long before this country becomes a global phenomenon in sports, further accelerating unique sports business ideas among its diverse population. The Sportz Planet Desk,Atharva Shetye
India’s Sports Equipment Market: Blast Off!
The India Sports Equipment Market is all set to make a JAW-dropping leap at a CAGR of 7.2% from 2024 to 2033. If that does not blow your mind, the market which is forecasted to leap from a heavyweight USD 30,150.1 million in 2024 to an astonishingly giant 56,369.2 million by 2033 surely will. Growth spurt? Fitness Frenzy: What’s Driving the Buzz? Why the sudden fitness frenzy? It’s all about getting that heart rate up! As Indians get more serious about their health and fitness, demand for sports gear is skyrocketing. With the Fit India Movement and Khelo India program boosting participation in sports, everyone is racing to lay their hands on the latest sports equipment. Cash, Infrastructure and a Dash of Urbanization Cash is king and disposable incomes on a rise are having people splurge on sports gear. However it’s not just about the dollars and cents. New and improved sports infrastructure-think mega gyms, shiny new stadiums and fitness centers-is making it easier than ever to get active. And urbanization? It’s turning cities into playgrounds for fitness! E-Commerce: Your New Best Friend Forget crowded malls; e-commerce is here to save the day! With online shopping expanding faster than a jogger’s endurance, even the most inaccessible corners of India have sports gear just a click away. Innovation: The Future Looks Bright Sports equipment for the future is all about innovation, from high-tech gadgets to eco-friendly gear. Companies are in a race to offer high-value and cutting-edge products to meet diverse needs of today’s athletes and fitness hobbyists. Trendy and Thrilling New sports trends are making things exciting. Be it some extreme regime of fitness or some latest adventure sport-the market is ready to cater to each unique interest. Buckle up and get ready to sprint towards a future wherein the Indian sports equipment market is on its way up but is growing, innovating and thriving and making waves. The Sportz Planet Desk,Atharva Shetye
