The ICC Men’s Cricket World Cup 2023 Generated $1.39 Billion Economic Impact

The ICC Men's Cricket World Cup 2023 generated $1.39 billion for India, boosting tourism, jobs, and the economy.

Move over Bollywood – the real blockbuster of 2023 was the ICC Men’s Cricket World Cup and it didn’t just break hearts, it broke the bank too! India Cashes In On Cricket Fever A mind boggling USD 1.39 billion-that’s Rs 11,637 crore-was the economic impact of the ICC Men’s Cricket World Cup 2023 held across India last October-November, according to a Nielsen report commissioned by the ICC. Yes, folks, cricket isn’t just a game here – it’s an economy! Tourism Scores Big It so happened that the real MVPs weren’t just Virat Kohli or Steve Smith but the tourism. As high as $861.4 million was raked in through hotels, restaurants, and travel services. Be it a street-side ‘chai’ establishment or a buffet at a 5-star hotel, the cricket action spilled over into every other business, feeding everyone a slice of the money pie. Who needs the Taj Mahal when one gets a match at the Wankhede Stadium? This translated to nearly 1.25 million spectators in the stadiums, 75% of whom watched an ICC 50-over game for the very first time. It just seems like cricket turns casual viewers into ardent fans-or at least into experts in stadium snacks! Tourists or Superfans? Why Not Both! This also gave India’s international tourism a fillip: 19% of international visitors came onto Indian soil for the first time, simply because they love cricket! As many as 68% of them are ready to shout from the rooftops-or at least Instagram-that India is a must-visit spot. Jobs Galore – Cricket’s Economic Sixer The ICC Men’s Cricket World Cup 2023 wasn’t all about swanky cricket kits, nor was it: over 48,000 jobs it created. From installing stadiums to serving dosas, cricket set many hands to work. So, the next time someone says that watching sports doesn’t pay off, show them the receipts-this cricket fest actually brought the goods! Australia’s Party Crasher Moment In the end, Australia might have taken the World Cup home and broken India’s unbeaten run, however the ICC Men’s Cricket World Cup 2023 left India winning big-not just in passion, but in cold, hard cash! The Sportz Planet Desk,Atharva Shetye

India’s Sports Equipment Market: Blast Off!

India's sports equipment market is booming, driven by health trends, government initiatives, rising incomes, and e-commerce expansion.

The India Sports Equipment Market is all set to make a JAW-dropping leap at a CAGR of 7.2% from 2024 to 2033. If that does not blow your mind, the market which is forecasted to leap from a heavyweight USD 30,150.1 million in 2024 to an astonishingly giant 56,369.2 million by 2033 surely will. Growth spurt? Fitness Frenzy: What’s Driving the Buzz? Why the sudden fitness frenzy? It’s all about getting that heart rate up! As Indians get more serious about their health and fitness, demand for sports gear is skyrocketing. With the Fit India Movement and Khelo India program boosting participation in sports, everyone is racing to lay their hands on the latest sports equipment. Cash, Infrastructure and a Dash of Urbanization Cash is king and disposable incomes on a rise are having people splurge on sports gear. However it’s not just about the dollars and cents. New and improved sports infrastructure-think mega gyms, shiny new stadiums and fitness centers-is making it easier than ever to get active. And urbanization? It’s turning cities into playgrounds for fitness! E-Commerce: Your New Best Friend Forget crowded malls; e-commerce is here to save the day! With online shopping expanding faster than a jogger’s endurance, even the most inaccessible corners of India have sports gear just a click away.  Innovation: The Future Looks Bright Sports equipment for the future is all about innovation, from high-tech gadgets to eco-friendly gear. Companies are in a race to offer high-value and cutting-edge products to meet diverse needs of today’s athletes and fitness hobbyists. Trendy and Thrilling New sports trends are making things exciting. Be it some extreme regime of fitness or some latest adventure sport-the market is ready to cater to each unique interest. Buckle up and get ready to sprint towards a future wherein the Indian sports equipment market is on its way up but is growing, innovating and thriving and making waves. The Sportz Planet Desk,Atharva Shetye

Paris Paralympics 2024: 29 Is The Number For India

Paris Paralympics 2024: India's para-athletes delivered a record-breaking, unforgettable campaign with 29 medals and historic victories.

The Indian para-athletes have just written the ultimate sports thriller in the Paris Paralympics 2024. After more than 10 days of extreme fighting, they have collected 29 medals, including seven golds, nine silvers and 13 bronzes-more than ever before. Consequently, this is considered the biggest Paralympic success of India. This campaign had all those heart-pounding moments that culminated in unforgettable victories. Gold Fever: Avani and Navdeep Set the Stage Avani Lekhara led the way with gold in the women’s 10m Air Rifle SH1. By the time Navdeep launched his javelin to win in the men’s F41, India were into an epic finale. Not stopping there, though, India also hit some firsts. The first Paralympic archery medal was a chord struck just perfect by Sheetal Devi and Rakesh Kumar, while Kapil Parmar turned the script on its head in judo, bagging our first-ever medal in the sport. If that was not enough, Harvinder Singh ensured the golden arrow in para-archery shone bright for India. Close but Oh-So-Sweet: Top 20 Finish India finished 18th in the overall medals tally, missing out on the chance of breaking into the top 15 by a whisker-just one gold! And if this is not proof enough that India’s para-athletes are a force to be taken seriously, we don’t know what is. High Jumps And Big Records Praveen Kumar wins gold in a jaw-dropping high jump T64 final, clearing seven heights like a big deal and takes home gold. Sumit Antil wasn’t happy stopping at his world record in Tokyo; he broke it all over again at Paris Paralympics 2024 to go to a gob-smacking 70.59m in the men’s F64 javelin. Girl Power All the Way! India’s women para-athletes started a storm and India welcomed 10 women with 11 glittering medals. Preethi Pal, in her first outing, got two bronze medals in the sprints of the T35 category and left people asking for an encore. Bollywood Ending for India If the Paris Paralympics 2024 were a Bollywood movie, this would be the blockbuster ending! With golds, first-time wins and a plethora of records-smashing, Paris 2024 is a milestone that will be etched in history as India’s greatest Paralympic success. The Sportz Planet Desk,Atharva Shetye

Paris Paralympics 2024: Eight Medals-Countless Smiles!

Paris Paralympics 2024: India shines with 8 medals in a historic day of grit, glory and triumph.

Eight medals in a single day. Who would have had ever even imagined it in the wildest of their dreams? Or let’s call it a dream. However our Indian athletes brought the dream into the reality on the eve of 2nd of September 2024 at the Paris Paralympics 2024. Well this is how the day unfolded. Silver Spin to Start the Day Grit, glory and a pinch of magic. Indian athletes belted out a record eight medals on the same day at the Paris Paralympics 2024 to keep the tricolor high and hearts bursting with pride.  The day kicked off with Yogesh Kathuniya converting silver into history in the men’s discus F56 final that set the pace for the medal-packed marathon ahead. Golden Triumphs Nitesh Kumar and Sumit Antil Shine But it was just the beginning! The golden boy, Nitesh Kumar, stormed past Great Britain’s Daniel Bethell in the men’s singles SL3 final, clinching gold and securing a place in the legends’ book. Sumit Antil then unleashed his strong points in the men’s javelin F64 final and threw his way to gold with a Paralympic record of 70.59 meters. Silver Streaks: Badminton Battles Bring More Glory The silver lining in badminton came courtesy Suhas Yathiraj and Thulasimathi Murugesan, both of whom lost in a razor-edge cliffhanger in the final.  Bronze Brigade: Archery and Badminton Heroes But the bronze brigade wasn’t to be left behind. Manisha Ramadass smashed her way to a third-place finish in the women’s singles SU5, while dynamic archery duo Sheetal Devi and Rakesh Kumar hit the bullseye for bronze in the mixed compound event. Nithya Sre Sivan’s Last Minute Heroics As the day closed at the Paris Paralympics 2024, Nithya Sre Sivan’s victory in the women’s singles SH6 ensured India’s medal tally gleamed even brighter. A Day to Remember India’s athletes didn’t just win medals, they won hearts-a proof that Paris truly is the city of lights-and our para-athletes are its brightest stars! Here’s to more golden dreams and shining moments in the days to come. The Sportz Planet Desk,Atharva Shetye

Development and Integration of Sports Science in Training Programs in India

India's sports science adoption improves elite athlete performance but needs more grassroots investment and collaboration for broader impact.

Investing in Sports Science Sports science integration into different training programs has come out to be immensely crucial for improving athletic performance and injury prevention in India. In 2024, major improvements were reported in the adoption of sports sciences across many sports disciplines.  For example, a total of close to INR ₹150 crore or about $18 million has been sanctioned by the National Sports Development Fund of India to extend support for sports science initiatives related to technology upgrade and athlete support programs. Current Adoption and Benefits Elite athletes and national teams these days use data analytics to monitor and improve performances. Recent data indicates that roughly 70% of India’s elite athletes in cricket, hockey and athletics are adopting methods in sports science-sharply up from only 30% in 2020. The rise reflects increasing awareness about the use of biomechanical analysis, physiological tests and nutrition according to needs. Challenges at the Grassroots Level It is still integration, though, which remains rather unevenly distributed. So, grassroots and regional programs seldom have access to superior sports science resources. According to a 2024 survey by the Sports Authority of India (SAI), at the district level, 20% of the training centers reported having access to the sports science facilities, while 60% at the national level had access. Thus, the chasm indicates the requirement for further investments in sports science infrastructure at levels lower than the highest level of competition. Future Directions Another important aspect of successfully applying sports science would be complete cooperation between sports scientists, coaches and athletes. As this field is constantly in growth, creating an environment that appreciates evidence-based training practices is crucial for the future development in improving sports science in India. This will require further investment and education to narrow the gap between elite and grassroots levels and lift the overall standard of Indian sports. The Sportz Planet Desk,Atharva Shetye

Paris Paralympics 2024: Avani Lekhara Wins Gold to Create History

A third Paralympics medal for Avani Lekhara, and her second Gold as she makes history at the Paris Paralympics 2024

It was a historic day for Indian sports when Avani Lekhara won the gold medal at the Paris Paralympics 2024 in the women’s 10m air rifle standing SH1 event. The victory marked Avani Lekhara’s second consecutive gold at the Paralympics and third medal in Paralympics, sealing her position as one of India’s greatest Paralympians. Shatters Her Own RecordLekhara shattered her own Paralympic record for a new high with a final score of 249.7, against the 249.6 score she had set at the Tokyo Paralympics. This journey at the top was never without its fierce competition. A Dramatic Final ShowdownThe final was full of drama, as Lekhara first faced a strong challenge from Yunri Lee of Korea. A shot of 9.9 saw Lekhara slip to the second position, enabling Lee to try and take the top spot. However, a composed 10.5 in her final shot in the gold contest kept Lekhara in the gold medal race. In a surprising twist, Lee cracked under pressure with a disappointing 6.8, which saw Lekhara pip her for gold by a thin margin. Mona Agarwal Adds to India’s Medal TallyIndia’s win in the event was further sweetened by Mona Agarwal’s win of a bronze medal. Agarwal managed a decent performance, ultimately finishing with a score of 228.7. Her effort meant that though she just missed setting up an all-Indian shootout for gold, the contribution to India’s early success in the Paralympics was her doing. A Promising Start for India at the ParalympicsThe historic gold by Avani Lekhara and a bronze by Mona Agarwal opened India’s account in the medals tally at the Paris Paralympics 2024. The Sportz Planet Desk,Atharva Shetye

Meet Sheetal Devi: An Inspirational Archer from India With No Arms

Sheetal Devi, a 17-year-old prodigy from India, is set to conquer Paris Paralympics 2024, defying all odds using only her legs and back.

With the start of the Paris Paralympics 2024, all eyes are on 17-year-old Indian archer Sheetal Devi. Born with phocomelia, a rare disorder that leads to undeveloped or missing limbs, Sheetal has been competing internationally without using her arms. Hailing from Kishtwar in Jammu and Kashmir, Sheetal had first seen archery when she was 15. With not many resources at hand, her way into the sport was unimaginable. But in 2022, coaches Kuldeep Vedwan and Abhilasha Chaudhary looked beyond that and started training her, making adjustments in the techniques to suit her peculiar skills. Innovative Training and Breakthrough With a customized bow fabricated locally, Sheetal’s coaches at the academy got her to shoot arrows with her legs and back. Starting with basic exercises using a rubber band, she soon began hitting 50-meter targets with a proper bow. Two years later, she scored six perfect 10s and captured gold at the 2023 Asian Para Games. Achievements Sheetal has also been the first lady armless archer who won a medal in the Para World Championships. Sheetal has not gone back home since her training began in Katra. Sheetal is fully aware of what is expected from her and would like to carry on with her winning streak in the Paris 2024 Paralympics. All Eyes on Paris In the run-up to Paralympics, Sheetal Devi stands tall as a harbinger of hope and determination, an inspiration for many. The Sportz Planet Desk,Atharva Shetye

Controversy erupts as India name new Davis Cup team, coach

The Indian team will travel to Sweden in mid-September without its No. 2 doubles and No. 3 singles player

Soon after the All India Tennis Association (AITA) announced the new coach and the squad for India’s away Davis Cup tie next month against Sweden, controversy erupted with India’s No. 3 singles player Sasikumar Mukund lashing out at the officials in a social media post. On Friday, the AITA announced that 41-year-old Ashutosh Singh, former world No 150 in doubles and world No 525 in singles, would be the new coach of the Indian Davis Cup squad, following Zeeshan Ali’s decision to step down in that role. The AITA also announced the squad for India’s next Davis Cup tie in mid-September with Sumit Nagal, Ramkumar Ramanathan, Sriram Balaji, Niki Poonacha, Siddharth Vishwakarma and Aryna Shah (reserve) getting the call and Rohit Rajpal continuing as captain. Selection Committee says Yuki Bhambri did not make himself available for the tie However, two notable absentees in the squad were the country’s No. 2 ranked doubles player Yuki Bhambri and No. 3 ranked singles player Sasikumar Mukund. “Yuki (Bhambri) was not available for selection and he has not given any reason for his non-availability,” selection committee chairman Nandan Bal told PTI. “We were given a list of available players and his name did not figure there, so we picked players who were available.” As per the PTI report, Mukund “was handed a two-tie suspension by the Executive Committee for his consistent refusal to play for the national team. He did it three times in a row, so he was not to be considered for two ties. This is the first tie and he will not be considered in the next one too.” Sasikumar Mukund lashes out in online post Soon after the news was out in the public, Mukund reacted harshly with a post on social media, stating that he was not even aware that he was under suspension. “I was asked to play by the captain (Rohit Rajpal) and coach (Ashutosh Singh) and I chose not to play because: a) I don’t have a visa, b) I didn’t want to be there due to bad management, c) I think I hurt somebody’s ego so they came up with a ban that nobody knew about including me,” the world No 476 in singles said. Mukund also called into question the behaviour of officials involved in the Indian Davis Cup squad. ‘If I have to be banned for something, then a lot of officials have to be banned for life for the amount of players’ money they spend on single malt whiskeys for every tie.’ India will travel to Stockholm Sweden for the World Group 1st round tie on September 14-15. The winner of the tie will move ahead to the 2025 Davis Cup Qualifiers while the losing team will compete in the 2025 World Group I Play-offs. India have never defeated Sweden in five ties the two nations have played in the Davis Cup, the last of which came in 2005. The Sportz Planet Desk,Haresh Ramchandani

Paris 2024: Cash Prizes for Indian Medal Winners Revealed

All the medal winners from the Indian contingent at the Paris Olympics 2024 are set to be awarded with various cash prizes.

The Indian contingent performed decently at the Paris Olympics 2024 and secured six medals. Here’s a breakdown of the recognition and cash prizes awarded to the athletes:  Men’s Hockey Team Each member of the men’s hockey team got Rs 15 lakh, declared by Hockey India.– The support staff received Rs 7.5 lakh each.– Odisha Chief Minister Mohan Manjhi announced an award of Rs 4 crore to defender Amit Rohidas, and Rs 10 lakh for each support staff member and Rs 15 lakh for each player.– Punjab Chief Minister Bhagwant Mann declared a cash award of Rs 1 crore for each squad member from Punjab. Neeraj Chopra No official announcement has come as of now about the cash prize for Neeraj Chopra. He was given Rs 6 crore by the Haryana government after he won gold in the Tokyo Olympics. Manu Bhaker Manu Bhaker got Rs 30 lakh from the Minister of Youth Affairs and Sports. She was also given the responsibility of flag bearer for India at the closing ceremony. Sarabjot Singh The Ministry of Youth Affairs and Sports awarded Sarabjot Singh Rs 22.5 lakh for his bronze winning performance in the mixed team shooting event along with Manu Bhaker. Aman Sehrawat Aman Sehrawat is entitled to a cash prize for his bronze in wrestling, but the amount is yet to be declared. Swapnil Kusale Maharashtra Chief Minister Eknath Shinde announced a reward of Rs 1 crore to Swapnil Kusale, who won the bronze medal in the men’s 50m rifle 3 positions event. The Bottom Line The Paris Olympics 2024 turned out to be quite glorious for the Indian athletes, who walked away with six medals and wide recognition in the form of cash rewards. This was a shade lower than the seven medals won in the Tokyo Olympics. The Sportz Planet Desk,Atharva Shetye

Paris 2024: India’s Performance Report Card At The Games

A report card on Indian contingent's mixed bag of performances across various sports at Paris Olympics 2024

India’s campaign at Paris Olympics 2024 evoked mixed reviews. While India bagged six medals, thereby securing its third-best ever overall performance. The Paris Olympics 2024 campaign revealed an array of performances across different sports. Here is a report card of India’s performances at Paris Olympics 2024. Athletics: F and A+ On an overall count, the athletics contingent did very poorly, as most of its athletes failed to match their personal best. But Neeraj Chopra’s silver in javelin was a high point as it was the second-best throw of his life. While the broader athletics performance was lackluster, Chopra’s achievement earned an A+ for its high standards. Archery: C+ Although archery seemed to have some hope, it was the case that the team did not turn out to be as expected. Deepika Kumari was one among the underperformers, while Dhiraj Bommadevara and Bhajan Kaur were people with a lot of promise. The redeeming factors proved to be the historic fourth-place finish and semifinalists marking the history of the team. The management missteps by the federation and lack of top-level support pulled down the grade overall. Badminton: D For the first time since 2008, India failed to secure an Olympic medal in badminton. Satwiksairaj Rankireddy, Chirag Shetty and PV Sindhu were all big expectations in this realm; however, all of them underperformed. A near-bronze performance came from Lakshya Sen, which was a bright spot, but otherwise, the results were a disappointment. Boxing: F The Indian boxers suffered a poor Olympics, with several high hopes coming to naught. While both the world champions Nikhat Zareen and Lovlina Borgohain didn’t return with medals, the issues with the federation regarding the selection and seeding policies were completely evident. There has to be great change in the boxing federation if future prospects are to be improved. Equestrian: B Anush Agarwalla’s qualification and performance in equestrian events were commendable, given the low expectations. Finishing 52nd was an achievement in itself and Agarwalla’s continued presence on the circuit is promising for future competitions. Golf: D Golf did not meet expectations, with Aditi Ashok’s tied-29th finish being the best among Indian golfers. Shubhankar Sharma and Gaganjeet Bhullar also underperformed. The results were below expectations, especially after Ashok’s near-miss in Tokyo. Hockey: A The Indian hockey team punched above its weight to garner bronze in a performance that matched the Tokyo iteration of the team yet again with the exact same medal. But the display in Paris was telling of how they had grown and adapted well enough to bag successive medals for the first time since over 50 years. Judo: N/A Tulika Maan’s campaign was as short as its beginning with the loss, but qualification itself was worthy. An evaluation is hard owing to the fleeting nature of her time at the event. Rowing: B Balraj Panwar’s 23rd-place finish in rowing met expectations of a low ranking as he had only started the sport a year ago. His performance, though not pathbreaking in any way, was a decent start. Sailing: C+ Sailing results were disappointing with Vishnu Saravanan and Nethra Kumanan finishing 18th and 21st. Though not medal contenders by a distance, they had the experience to finish a bit higher than what eventually did. Shooting: A+ Shooting became India’s standout sport, with three medals, ending a 12-year drought. Two bronze medals from Manu Bhaker and the good performances of Sarabjot Singh and Swapnil Kusale proved that Indian shooters could really throw their weight in this discipline and their achievements deserving of an A+. Swimming: B+ Swimming turned out some encouraging results, especially some fine finishes by India’s swimmers. Though there were no medals, the performances of Srihari Nataraj and others did showcase a lot of promise and pointed out the requirement of more investments in this sport. Table Tennis: C and A India’s performance in table tennis had mixed results. The men’s team did less than ordinary, however the women’s team put up quite a stellar show, with Manika Batra and Sreeja Akula reaching the quarterfinal. It was a high point in a performance that left much to be desired in other sports. For now, the better part of India’s performance at the Paris Olympics 2024 can be described as giving mixed indicators of gains and challenges to be overcome in different sports. The Sportz Planet Desk,Atharva Shteye