Law And Ethics Gain Importance At Grassroots Level Sports In India
Law and ethics play a vital role in forming grassroots sports in India, making them fair and equitable. Law And Ethics For Foundation Of A Fair And Inclusive System The grassroots level is all about developing talent, promoting physical fitness and instilling sportsmanship in young athletes. In a nutshell, though, laws and ethics can be achieved if there are transparent laws that guide the morality of behavior. Laws guide the law that protects an athlete’s rights, whereas ethics helps mold moral principles that allow for positive sporting environments to be made. These therefore work to create a sport culture in integrity, fair and responsible ways that do not tamper with a young athlete’s potential. Law And Ethics For Safety And Protection Of The Athletes The laws and ethics are what make way for the protection of health and well-being of an athlete. Grass root sports in India are dominated by children and adolescents who are vulnerable in terms of physical injuries and exploitation and abuse. Mandate of laws about the protection of the players in which proper training, equipment, and medical care ensure that such sports activities do not endanger the athletes. Ethical considerations, including making certain that coaches and organizers respect athlete boundaries and rights, have equal importance. In general, when legal and ethical standards are both respected, athletes can compete with much more confidence, knowing their welfare takes precedence. Law And Ethics For Preventing Corruption And Exploitation At the grassroots level of sports, where resources may not be as available and monitoring may be lax, a culture of corruption and exploitation at times thrives. Law and ethics offer a way of controlling these problems since they ensure transparency and accountability. Laws that regulate funding, selection procedures and the distribution of resources prohibit favoritism, nepotism and bribery from finding their way into sports. Ethical principles such as fairness, honesty and respect for all participants make sure that sports are not utilized for personal or financial benefits. Together, they create a healthy competitive environment where every individual has an equal chance to achieve success, irrespective of the background. Law And Ethics For Social Inclusion And Equality India is a diverse country with various backgrounds in social, cultural and economic fields. Grassroots sports can help overcome societal barriers and create an environment of social inclusion. Laws that provide equal opportunities to all, irrespective of caste, gender or economic status, make sports accessible to every individual. Ethical principles also lay emphasis on treating all participants with respect and dignity. Adhering to legal and ethical standards will make grassroots sports in India a platform for social change, building unity and promoting equality across communities. Law And Ethics For Building Trust And Credibility Trust and credibility are also important for grassroots sports to boom. The existence of the laws and ethical guidelines implies that all stakeholders, that is, athletes, coaches, officials and parents, trust the system. When all the laws are followed and ethical standards are preserved, there is less opportunity for manipulation, cheating, or misconduct. This builds the credibility of grassroots sports for more people to get interested and support the cause. Ultimately, strong legal and ethical foundations help in building a sustainable and vibrant sporting culture at the grassroots level in India. The Sportz Planet Desk,Atharva Shetye
Are Indian Elite Athletes Over-Reliant On Wearable Technology?
Wearable technology has been the need of the hour in sports in recent times. Be it elite level sports or grassroots level sports, wearable technology has been a revolution that is helping athletes focus on numbers and data. Role Of Wearable Technology In Indian Elite-Level Sports Wearable technology has changed the world of sports and given elite athletes an edge through real-time data on performance, health and recovery. In India, sports technology and sports science are becoming increasingly important tools for enhancing athletic performance, especially in elite level sports. However, there is an increasing reliance on wearable tech in Indian elite level sports that raises questions regarding its implications on training, mental focus, and long-term sustainability. How Wearable Technology Helps Indian Athletes Wearable technology, such as fitness trackers, heart rate monitors and GPS devices, provides Indian athletes with detailed insights into their physiological condition during training sessions and competitions. This data helps coaches and trainers create personalized training programs, monitor workloads and prevent injuries. Sports science in India has increasingly incorporated these innovations, allowing for scientifically-backed decisions that aim to optimize performance. Indian athletes are, therefore, gaining a competitive edge in the global arena, especially in disciplines such as athletics, cricket and wrestling, where precision and performance are paramount. Risks Of Over-Reliance On Wearable Tech There is, however, an increasing debate on the over-reliance on wearable technology at the elite level of sports. While wearable technology can enhance performance, it may also lead to the neglect of fundamental training principles. Coaches and athletes may become too focused on data analytics, missing the mental training, intuition and holistic aspects of an athlete’s development. For example, sports technology provides exact metrics but may not capture the psychological or emotional state of the athlete, which is essential for performance. Challenges Of Access And Equity In Wearable Tech Usage Moreover, wearable technology in elite level sports in India may raise issues of accessibility and cost. Most sports organizations and athletes, especially in non-mainstream sports, will not be able to afford these technologies. Thus, this will create a divide between the best or the most funded sports programs and the less privileged ones. In fact, this trend may deter developing other ways of athletic improvement through alternatives such as traditional coaching methods and sports psychology. Blending Wearable Technology With Traditional Methods Of Training Bottom-line : In summary, wearable technologies is a massive part of sporting advancement across this sport sciences Indian discipline in most scenarios, though it has become to be more balanced by way of a comprehensive approach towards any training and athletes for India are supposed to seek these novelties to their advantages but not replacing the prime mental, tactic and physical sides with their games. The Sportz Planet Desk,Atharva Shetye
AUS v IND: Steve Smith Finally Finds His Hands At The GABBA
He was never out of form, he was just out of runs. Or maybe he was just finding his hands. And today, he silenced his critics with a fantastic ton against the Indian Cricket Team. Yes, we are speaking about none other than Steve Smith. Steve Smith Returns To Form With 33rd Test Match Ton On Day 2 of the third test match at the GABBA, Steve Smith finally silenced his doubters and ended his yearlong century drought with a resolute and disciplined 101 runs against India. His 33rd Test century came before an electrified Brisbane crowd as the former Australian captain showed mental resilience and patience in a challenging battle against India’s relentless bowlers. A Steve Smith Sunday Masterclass Smith’s innings came off 185 balls and was a masterclass in composure. He found his rhythm despite the pressure of the moment and the testing spells from India. His drives and cuts were a reminder of the class that has defined his illustrious career. Dismissed by Jasprit Bumrah with an edge caught behind at slip, Smith departed with his trademark focus and poise, having re-established himself as one of cricket’s finest battlers. Steve Smith Celebrates Calmly The 82nd over of Australia’s innings was the turning point when Smith hit a boundary off Akash Deep and then took a single off the next delivery to take his hundred. Smith’s calm celebration was cheered by teammates and fans. Smith’s century was not just a personal triumph, it signaled his return to form during a crucial moment in the Border-Gavaskar Trophy. This century marked his first since December 2022 and his 10th century against India in 22 Tests and so far he has averaged over 60 against India. This was Smith’s first hundred in 2024. Therefore, it proved that Steve Smith is back to all guns blazing as more big knock would be needed in days to come. Steve Smith Century Sets Australia Through Fire Steve Smith shared an instrumental 241-run partnership with Travis Head for the fourth wicket, a partnership that proved crucial in pushing Australia past the 300-run mark on Day 2. Both Smith and Head capitalized on their opportunities to put Australia in a strong position against a competitive Indian Cricket Team. Rohit Catches Smith It was only by a spectacular catch from Rohit Sharma that ended Steve Smith’s innings at 101 while returning him to the pavilion. He had also given enough momentum and confidence to Australia going into the remaining parts of the game, despite being dismissed. Captain Cummins Backs Smith Steve Smith’s return to form came just days after Australian skipper Pat Cummins publicly backed him during his lean patch with the bat. Smith’s great display at the GABBA only seemed to reinforce that confidence, as he rode out the pressure and delivered when it mattered most. Over 2,000 runs against India alone and a proven record in big moments, Steve Smith has set the tone for a strong finish to the series. With this century behind him, all the remaining matches at Sydney and Melbourne will be focused on by Smith to continue his form, thus making his position stronger as one of the cricketing world’s most consistent performers. Steve Smith Turns To Be Mentally Strong Steve Smith’s drought-breaking century was a display of his mental toughness and ability to stay composed under pressure. In a year filled with challenges, Smith’s test match century against the Indian Cricket Team has not only lifted his personal confidence but has sent a clear message to the world, Smith is back in the groove and his hunger remains undiminished. As the Border-Gavaskar Trophy unfolds, all cricket fans and pundits can only wait to see if Steve Smith manages to maintain his rhythm with the bat and take Australian cricket to further heights of success. With his 33rd test match century now in the record-books and Australia in such a strong position at GABBA, Steve Smith has surely written another remarkable chapter to his storied career. Has there been a more popular hundred in the recent times? The Sportz Planet Desk,Atharva Shetye
AUS v IND: Travis Head-Ache In GABBA Again
Australia’s Travis Head continued to hammer the Indian Cricket Team as he went on scoring another ton in the ongoing Border-Gavaskar Trophy at the GABBA. Travis Turns Out To Be A Head-Ache For India Travis Head continued his domination with the bat and continued with his excellent form when on Sunday, December 15, 2024, he scored his 9th Test century at the GABBA in Brisbane against India. The left-handed batter continued to flourish exactly from where he had left at the Adelaide test where he had scored a crucial 140 off 141 balls that ultimately gave Australia a win. Head’s Early Counterattack Steers Australia To Safety Travis Head walked in at a vulnerable stage for Australia, as the team was at 75 for 3 after Marnus Labuschagne got dismissed to Nitish Kumar Reddy in the 34th over. The southpaw straightaway set the tone by sending one down the leg-side off Reddy for a boundary and then did it once again against Jasprit Bumrah. Head’s aggressive first hour ensured that Australia would reach lunch in a much more stable situation, as Travis Head started building his rhythm from here on. Head’s Boundary Blitz In The Second Session After lunch, Travis Head continued his attack by taking two successive boundaries off Ravindra Jadeja in the 55th over. He got his fifty in just 71 balls, and from that time, he started appearing quite solid at the crease. He kept going for the attack and was not even showing signs of getting slowed down while hitting boundaries both against spinners and pacers. Head Dominates In Brisbane The Brisbane crowd was in awe of Travis Head’s sublime batting, as he began to take control over the Indian pacers, Mohammad Siraj in particular. He really started attacking in this period with a flurry of amazing boundaries that sent him marching towards his milestone. Travis Head did not let the momentum get disturbed even after Bumrah came back to bowl and took his 100 off 115 balls with the help of his 13th boundary of the innings. Travis Head’s Love Affair With The Indian Bowlers Continue With his latest century, Travis Head extended his strong record against India in the longest format. This century marks his third test hundred against Rohit Sharma’s Indian Cricket Team and saw him surpass 1,000 runs against them at an average of more than 51. Notably, Head has been a prolific run-scorer against India, having amassed over 600 runs in his last seven innings against the side alone. Head Continues To Set The Benchmark In The BGT Sunday’s century also established Travis Head as the leading run-scorer in the ongoing Border-Gavaskar Trophy, as he surpassed the 300-run mark during his blistering innings. His performance in Brisbane brings to notice his ability to consistently score runs against one of the world’s most formidable cricketing teams. Travis Head’s Sunday Showdown Travis Head’s 9th test match hundred will be remembered not only for its individual performance but also as another chapter in his growing dominance against the Indian Cricket Team. Head was dismissed by Jasprit Bumrah on 152 off 160 as Rishabh Pant caught him behind the stumps. Has Travis Head according to you once again proven why he is one of Australia’s most reliable performers? The Sportz Planet Desk,Atharva Shetye
AUS v IND: What The Pitch Has To Offer At The GABBA?
Australia and India are set to lock horns in the third test at the GABBA in Brisbane and focus will turn to what the GABBA pitch will offer as both sides seek to break the deadlock in the series at 1-1. The GABBA has a history of providing bounce and pace and the state of the pitch could well dictate the outcome. GABBA’s Specialty The GABBA’s reputation as a testing ground for touring teams is already well entrenched, with its lively pitch often revealing the fragilities of the visiting batters who have not had long to settle into the conditions of Australia. The Australian players have long argued for the GABBA to maintain this position as the early summer conditions normally provide much livelier wicket. Insights From The Curator At The GABBA David Sandurski, curator of the GABBA, confirmed that early-summer pitches generally have more bounce and movement, which suits the bowlers. Pitches later in the season might have a bit more wear and tear, while ones early in the season usually are a bit fresher and might have a bit more in them. This is in line with previous trends, where the GABBA has consistently offered more for bowlers earlier in the summer compared to matches played later in the season. Australia To Play Carefully At The GABBA The Australian players know well about the difference in handling of the pitch, based on past experiences and what is going to happen in the latter part of the summer after this instance in 2021. The series against India was lost and Australia was unable to retain the Border-Gavaskar Trophy. India defeated Australia at Brisbane, a venue which Australia had never lost at since 1988. That particular test was played in mid-January. What to Expect At The GABBA? For the third test of the Border-Gavaskar Trophy, the GABBA pitch is expected to remain as pacey and bouncy as it has been in the past. Sandurski confirmed that the pitch would be prepared to offer good carry and a traditional GABBA wicket. However he also said that there would be a better balance between bat and ball, almost a comparison to the solitary Sheffield Shield game played here in the season so far. In that game, 15 wickets fell on day one and though runs were hard to come by initially, the track did ease out to let batsmen get set and score. An Evenly Poised Contest And if the series level beckons and there seems every prospect that the coming days will see plenty of rain in Brisbane, it promises to be quite an interesting contest. Australia will look to exploit the conditions at the GABBA, while India can look at seeing some form from their top order as they failed to make them appear in the first two tests of the Border-Gavaskar Trophy. The pitch appears to be good for everyone and at GABBA, it shall indeed prove to be a fascinating battle. Whom do you think will go one-up in the third test of the Border-Gavaskar Trophy? The Sportz Planet Desk,Atharva Shetye
India To Launch 12 National Leagues Under Khelo India Initiative
As part of the initiative to change the face of Indian sports, the Ministry of Youth Affairs and Sports announced today it will establish 12 National Leagues in different sports as part of its flagship initiative, Khelo India. The aim is to develop an integrated and strong sporting structure where every sport in the country has its professional league. Khelo India To Lead The Change In Indian Sports Under the initiative, Khelo India will lead in the restructuring of Indian sports with the creation of National Leagues. The Ministry looks to streamline, make it efficient and sustainable, sports development in the country under the programme. This is one move that will give a structured pathway for young athletes, allowing them to train and compete in a competitive environment. The Khelo India vision cannot be just about organizing the leagues; it is a step for professionalizing sports at various levels, from grassroots to elites. National Leagues As The Foundation of Khelo India The core objective of the Khelo India initiative is to create a sporting ecosystem where athletes can thrive. With the launch of 12 National Leagues, Khelo India seeks to provide a platform where young and upcoming talent can showcase their skills and climb the ranks. These leagues are expected to be a critical element in nurturing athletes and fostering competitive sports culture across the nation. For every sport, it is envisaged to have its professional league in place to expose athletes, provide them with proper training and all resources required to produce the best performance. National Sports Federations To Join Hands With SAI The project is aimed at the improvement of most of the NSFs that are not operating efficiently and thus stalling their athlete development process. As part of Khelo India, the NSFs will collaborate closely with the Sports Authority of India (SAI), which will oversee the creation and management of these leagues. This collaboration aims to overcome the current limitations faced by the NSFs, ensuring that each sport receives the attention and resources it requires to grow and succeed. Private Sector Support To Enhance The Leagues In addition to the involvement of the NSFs and SAI, the Ministry is open to the idea of utilizing the private sector in organizing and marketing these National Leagues, which are part of Khelo India. The goal behind collaborating with private organizations here would be to inject into the leagues additional resources and infrastructure, and also knowledge that could help improve its quality and visibility. This may be a key aspect through which the leagues are properly structured and sustainable financially by the private sector. A Step To Host Olympics 2036 In India These National Leagues under the umbrella of Khelo India form part of the broader plan of India hosting the Summer Olympics in 2036. With the country planning its bid for the games, these leagues will help build the momentum of enhancing Indian performance in international competitions. It aims to develop a pool of world-class athletes who can bring home more medals and elevate the nation’s standing in international sports by providing athletes with structured, professional platforms to compete. Existing Leagues To Continue As Part Of Khelo India Existing leagues, like successful leagues such as Indian Premier League or PKL (Pro Kabaddi League), as well as Indian Super League, will operate under this structure as before. It won’t disturb the huge existing patronage of leagues already enjoyed widely by these successful leagues. However, the NSFs will be responsible for ensuring that such leagues make long-term and sustainable contributions to the growth and development of the sports they are meant for in the service of the broader Khelo India vision. Khelo India To Help India Unleash Its Full Sporting Potential According to the Ministry of Sports, India has the capability to bring out world-class athletes. Under Khelo India, with the right leadership in the NSFs and the proper intent behind sports development, India can shine at international levels. With India setting its sights on hosting the 2036 Olympics, this National Leagues under Khelo India initiative is bound to be a game-changer in organizing a much more competitive and sustainable sporting culture across the nation. The Sportz Planet Desk,Atharva Shetye
Upcoming Sports Events And Exhibitions In 2024-25
The sports, fitness and wellness industry is transforming and major events and exhibitions in 2024-25 are providing perfect opportunities for networking, innovating and business development. Here are some of the top events that are lined up in India in 2024 and 2025. INTERNATIONAL HEALTH, SPORTS, FITNESS AND WELLNESS TRADE SHOW (IHFF) 2024 EVENT DATE: 20th December, 2024 – 22nd December, 2024EVENT DETAILS:The IHFF Expo is one of India’s biggest and most successful exhibitions dedicated to health, fitness, sports and wellness. Taking place in Mumbai, this 3-day extravaganza draws in the best industry leaders and exhibitors from around the world. With multiple segments and pavilions, the event will explore a wide spectrum of trends, technologies and innovations in fitness, wellness, sports equipment, and more. From workshops and live demonstrations to networking opportunities, IHFF offers a great space for businesses to scale and gain recognition in this fast-growing industry. For more details visit: https://ihff.asia/ SPORTS & FITNESS EXSPO 2024 EVENT DATE: 12th December, 2024 – 14th December, 2025EVENT DETAILS:Held in conjunction with IHFF, the Sports & Fitness EXSPO will be a convergence of the best in sports, wellness and innovation under one roof. The expo will give visitors the opportunity to discover the latest trends in fitness, test the latest equipment and learn from the experts. The event will feature live demonstrations, interactive sessions and a hands-on experience zone, aiming to inspire the visitor to embrace a healthier lifestyle while unlocking their full fitness potential. For more details visit: https://show.exspo.com/ CFOSE 2024 (Cycling & Fitness Expo) EVENT DATE: 31st January, 2025 – 2nd February, 2025EVENT DETAILS: The 15th edition of CFOSE is going to be Asia’s leading exhibition in the cycling and fitness industry. It will cater to the domestic as well as international markets, focusing on cycles, e-bikes, electric vehicles, fitness and outdoor sports. It will be an effective networking, business development and knowledge sharing platform focused on technological advancement and innovations. Seminars, workshops, and live demonstrations will provide precious learning opportunities to B2B as well as B2C visitors. For more details visit: https://cfoseindia.com/ 13TH INDIA INTERNATIONAL SPORTING GOODS SHOW (SPORT INDIA 2025) EVENT DATE: 12th August, 2025 – 14th August, 2025 EVENT DETAILS:Pragati Maidan, New Delhi will be the venue for Sport India 2025, one of the largest flagship exhibitions of the sporting goods industry. The 13th edition of this international exhibition will showcase sports goods, wearables, gym and rehabilitation equipment, adventure sports gear, motorsports accessories and much more. With its emphasis on innovation and the latest trends in sports technology and equipment, it will be the most popular destination for industry professionals who want to develop their business and explore new opportunities in the sector of sports and fitness. For more details visit: https://www.iisgs.com/ ENGIEXPO 2025 EVENT DATE: 01st February, 2025 – 03rd February 2025 EVENT DETAILS:Engiexpo is set to be held in Surat. ENGIEXPO is one of the largest industrial exhibitions that demonstrate technology up-gradation, machinery up-gradation and innovative solutions to the industry. Manufacturers, dealers and traders from all over India come to this fair to explore the latest updates on the industrial front. ENGIEXPO will definitely help bridge the gap between companies, thus bringing growth for all industries, especially sport and fitness technologies. For more details visit: https://engiexpo.com/Exhibition_Overview RIDEASIA 2025 EVENT DATE: 18th April, 2025 – 20th April, 2025 EVENT DETAILS: RideAsia is a key B2B event that brings together manufacturers, distributors, and entrepreneurs from the e-vehicle, e-bike and cycling industries. Organized at Pragati Maidan, New Delhi, RideAsia will have the latest trends in electric vehicles, cycling and outdoor sports. It is focused on technological innovation by providing live product demonstrations, and networking and gathering consumer opinion for exhibitors. In RideAsia, the aim of connecting Indian and international markets builds long-term business relationships by promoting industry growth. For more details visit: https://rideasia.in/home.php These sports events not only serve as a display of the latest products and technologies but also serve as important platforms for networking, knowledge exchange and business development. Whether you are an entrepreneur, an investor or a fitness enthusiast, these sports exhibitions and trade shows provide ample opportunities to engage with the best in the industry and stay ahead of the curve. The Sportz Planet Desk,Atharva Shetye
How Visualization Assists Grassroot Level Athletes In India?
Visualization is one of the most important tools in sports psychology that has received much attention in the last few years, particularly at the grassroots level amongst Indian athletes. Sports science in India has emerged as a discipline in the last few years which enables grassroots level athletes to harness the power of visualization for better performance. This technique, in the psychology of performance, is about picturing successful actions in the mind and trains the mind just like one trains the body. The Role of Visualization At Grassroots Level Sports In India The grassroots-level sportspersons of the country often do not get expensive training equipment or world-class coaches. Visualization can hence be used as a cost-effective method to help improve performance and no high tech device is needed for the purpose. Sport sciences in India have changed its direction from physical trainings towards mental preparations because a mind also owns a great deal in respect of succeeding in sports events. More and more grassroot level athletes are introduced to the idea of visualization where they rehearse in their minds what it is they will do so that success is achieved through imagined steps and actions. Visualization And Sports Psychology The sport psychologists have long recognized visualization as an intervention for enhancing focus, reducing anxiety, and building confidence. For grassroots level athletes in India, many of whom may face huge pressure or lack of resources, visualization is a game changer. These athletes develop mental resilience through regular practice, which enables them to stay calm during competition and react to challenges. More athletes are learning how to incorporate visualization into their training routines to better achieve results as sports science continues to grow in India. Overcoming The Challenges In Grassroots Level Sports Indian grassroots level sports face many challenges such as poor infrastructure, financial constraints, and lesser exposure. Nevertheless, sports science in India has newly opened avenues for grassroots athletes with the help of techniques like visualization, allowing the athletes from remote areas in India to perform well in their respective activities despite these challenges. An athlete visualizes the goals to equip his brain in the right actions and strategies thus increasing his chances of success on the field. The Growth Of Sports Science And Mental Training In India The rising prominence of sports science in India makes it easy for grass-root level athletes to utilize tools like visualization. It teaches the athletes to visualize victory but also to perfect their skills, overcome their weaknesses, and prepare their minds to meet the physical demands of the sport. Psychological training will ensure that the athletes are left with a positive mindset that would be necessary to overcome the setbacks and achieve long-term success. Empowering Grassroots Level Athletes It’s one of the valuable tools changing the face of grassroots level approach towards sports in India. Growing sports science in India continues to offer grassroots level athletes with mental tools to accompany physical training. Visualization helps unlock all this potential in such athletes so that they improve performance and help them compete at a different level, overcoming various barriers which come their way. What are your thoughts about visualization affecting an athlete’s performance at grassroots level? The Sportz Planet Desk,Atharva Shetye
Is Sports Sponsorship On A Verge Of Evolution In India?
The sports sponsorship landscape in India is experiencing a rapid transformation, driven by evolving consumer behaviors, digital innovation and the rising popularity of non-cricket sports. As the industry matures, brands are shifting from traditional sponsorship models to more targeted, performance-driven partnerships, capitalizing on new digital platforms and technologies to enhance their reach and impact. The future of sports sponsorships in India looks promising as diverse sports are gaining traction, creating new opportunities for brands to reach a growing, engaged audience. Rise Of Digital-First Sponsorships Cricket has long been the biggest sport in India’s sports sponsorship landscape. However, there is a noticeable shift toward other sports like football, kabaddi and even esports, as they capture the attention of younger, urban viewers. The core of these changes is found in OTT platforms, social media and influencer collaborations, which enable brands to engage audiences in innovative and measurable ways. With the possibility of tracking real-time fan engagement and digital interactions, sponsors now demand more from their partnerships, seeking tangible returns that go beyond logo placement and traditional media exposure. Targeted Engagement Through Technology This is one of the defining trends of Indian sports sponsorships to be digital-first. The brands are now using data-driven insights to craft bespoke campaigns through digital platforms like social media, OTT services and influencer-led activations. It has shown that with the success of fantasy sports like Dream11 and MPL and with the popularity of esports, digital engagement can be nicely amalgamated with sponsorships. These platforms allow sponsors to directly connect with tech-savvy, younger demographics who are increasingly consuming sports content online rather than through traditional TV broadcasts. The Growth of Regional Sports Sponsorships Regional sports and localized partnerships have also gained much attention. The more regional media and vernacular content become prominent, the more brands are tapping into Tier 2 and Tier 3 markets through sponsorships of regional leagues, such as the Pro Kabaddi League (PKL) and local football tournaments. These partnerships are especially attractive to brands that want to be hyper-localized, thus helping them build deeper connections with communities outside of India’s larger metropolitan areas. The other important trend within the industry is the growing emphasis on sustainability and social impact in sponsorship strategies. Brands are now partnering with causes that resonate with their target audiences, such as youth development programs, women’s empowerment and environmental sustainability. Sponsorships focused on social good, such as initiatives supporting grassroots football programs or promoting inclusivity in sports, are becoming more common. This fits the larger consumer trend-calling for brands to take a stance on social issues-since young generations expect such engagement. Role Of In-Stadium Advertising In-stadium advertising remains an essential factor, alongside the growth of digital advertising. Virtual LED boards and new technologies like AR/VR allow targeting specific audiences by region or even broadcast platform. In-stadium branding, including LED displays, fan engagement zones and activation activities, produces such memorable moments that they develop strong associations between brands and sports properties. For instance, through integration of their products in stadiums, automotive brands provide forms of advertising that go beyond classic billboards and create emotional connections with fans. However, one thing that has emerged is the fact that sponsorships are expensive to secure, especially for marquee events like IPL. The commercial success of IPL has led to a very high bar that other sports have had to try and match, because it sets a great value proposition. While no one else can compete with IPL on viewership and appeal to a global audience, the smaller leagues and non-cricket sports need to find similar compelling reasons for brands to invest in them. The Future Of Sports Sponsorship In India The sports sponsorship landscape in India is becoming integrated, digital-first, and increasingly dependent on performance metrics, fan engagement and social responsibility. In the future, further diversification is expected as the sector matures in terms of sports, sponsorship strategies and types of brands involved. For companies willing to embrace innovation and adapt to the changing landscape, India remains an exciting and dynamic market with vast potential for growth in the sports sponsorship space. In which direction do you think are the sports sponsorships in India heading to in 2025? The Sportz Planet Desk,Atharva Shetye
Will Price Reduction In Wearable Technology Increase Its Affordability At Grassroots Level In India?
Wearable technology has revolutionized sports science across the globe, especially at the grassroots level, enabling athletes to have real-time access to data that can improve their performance, reduce the risks of injury and also provide optimal training regimes. Is Wearable Technology Affordable At Grassroots Level? In countries like India, grassroots level sports are beset by resource and infrastructural constraints. So high price tags for wearable technology effectively excludes many of the young sports talent from benefiting from them. If prices of sport wearables come down, it could change everything at grassroots levels and may create new potential future sporting talent. Wearable Technology And Sports Science Gradually sports science in India is picking up pace with wearable technology being the prime component to this development. The use of fitness trackers, smart watches and heart rate monitors gives an athlete an incredible amount of information regarding a person’s performance, providing even the minutest detail for heart rate, speed, distance travelled and recovery rates. A detailed data enables the coach and the sportsperson to tweak the training process, analyze their strengths and weaknesses and also minimize the possibility of suffering from injuries through accurate monitoring. However, there is this cost factor that is deterring mostly from the grassroots. Many grassroots athletes in India can’t afford advanced wearables at the base level, especially the ones living in underdeveloped rural areas. They miss some of its advantages in getting their self-maximized potential through sporting science Price Tag Plays A Major Factor While Purchasing Wearable Technology Grassroots level sports in India are the foundation of the nation’s sporting ecosystem. Here is where passion, talent and potential are juxtaposed with the harsh realities of limited resources. In stark contrast to this reality are the top-tier athletes, who enjoy the most up-to-date training facilities and technology at their disposal. The price tag associated with wearable technology-often perceived as an elitist tool-means that only the most privileged groups can actually access the data-driven insights that it offers. Reducing The Cost Of Wearable Technology Reducing the cost of sports wearables can democratize access to sports science and bring it within easier reach at the grassroots level. More athletes would monitor their progress and train better, thereby improving performance at all levels. Grassroots coaches can then use such insights to craft personalized training programs for every athlete to maximize development while minimizing injury. Potential Impact Making sports wearables affordable, India could unlock the hidden talents of young athletes in different parts of the country, thereby making sports science outreach to the remotest part of the country where talent otherwise goes unnoticed for a want of resources. With data-driven training becoming more accessible, India’s sports ecosystem could experience a significant uplift with improved grassroots level sports through better-informed coaching and improved athlete performance. This could help in bringing cost advantages to grassroots levels, that would benefit the most and hence help in bringing into play the benefits of sport science among athletes. Going by this aspect, the progress of wearable devices in furthering the cause of grassroots level sport in India would be at the forefront; helping the future sporting stars to flower in this sector. Do you also think that a reduction in the costs of wearable technology will increase its usage more at the grassroots levels in India? The Sportz Planet Desk,Atharva Shetye
