IPL is all about numbers. On the cricket pitch, it is a numbers game between the batters and bowlers, and off it, the business numbers take precedence. As per the latest data, the IPL’s brand evaluation has surged by 433 percent in the last 15 years.
To put it in simple words – the IPL is no longer a sports league. It is a product held by a private body, with its evaluation exceeding $10 billion or more. In the last three years, the brand value has doubled. For the naysayers, the brand value is the value of the entire product including the sponsors, the revenue, the audience watching the game, the broadcasting rights, the players and team worth, and of course the advertisements.
Talking strictly only about cricket leagues, the IPL is valued 20 times more than the second-placed ‘The Hundred’ at $508 million. No wonder, the best cricketers in the world do not want to miss this competition at any cost.
Which is the most valued IPL team?
Hardik Pandya-led Mumbai Indians are struggling to put match-winning performances in IPL 2024, but the 5-time champions have a winning legacy and are sponsors’ favourites. MI heads the pack with an evaluation of $87 million, thanks largely to star players Rohit Sharma, Jasprit Bumrah, and other fan following, and consistent results in the past decade.
Second on the list is 5-time champions Chennai Super Kings, a team valued at $81 million. CSK boasts of a massive, dedicated fan base, the Yellow Army, the power behind its brand value. The presence of MS Dhoni makes the franchise, an indispensable asset for sponsors and investors.
The two most successful franchises – Mumbai and Chennai take the top two spots. The following lists all ten franchises and their current brand value.
IPL Franchises Brand Value
- Mumbai Indians – $87 million
- Chennai Super Kings – $81 million
- Kolkata Knight Riders – $79 million
- Roya Challengers Bengaluru – $70 million
- Gujarat Titans – $65 million
- Delhi Capitals – $64 million
- Rajasthan Royals – $63 million
- Sunrisers Hyderabad – $48 million
- Lucknow Super Giants – $47 million
- Punjab Kings – $45 million
