The International Health, Sports and Fitness Festival (IHFF) finally commenced on Friday, December 20, 2024 at the NESCO, Mumbai, marking a turning page for Indian bodybuilding and athletes.
What IHFF Is All About?
The IHFF commemorates the world of health and fitness but also affords direct access to all competitors to the hallowed grounds of Mr. Olympia USA, the most prestigious stage known to bodybuilding.
IHFF’s Grand Dream For Indian Bodybuilding
As the IHFF gets underway, it is all set to be a game-changer for the Indian bodybuilding scene. More than 4,000 athletes, including 150 international competitors, are expected to be part of the three-day event, which will attract more than 80,000 spectators. The event also boasts an impressive roster of over 200 exhibitors, making it the largest health expo in the world. This has set the IHFF to reach new heights, taking India’s position on the world bodybuilding platform to unprecedented levels.
Events At IHFF
The highlight of the festival is the bodybuilding competition, which is directly affiliated with the world-famous Mr. Olympia USA competition. This link opens doors for Indian athletes to enter the global bodybuilding circuit and gives them a platform to compete on the world stage. Also, the IHFF hosts two of the most eagerly awaited contests: the Steadfast Nutrition Pro Show, which has earned a reputation as Asia’s premier bodybuilding competition and the Amateur Olympia, recognized as India’s largest amateur bodybuilding contest. Both events are supported by the leading sports nutrition brand, Steadfast Nutrition, reinforcing the importance of quality nutrition in achieving athletic success.
Steadfast Nutrition And IHFF
Aman Puri, the founder of Steadfast Nutrition, emphasized the brand’s vision of propelling Indian athletes to success on the global stage. Puri aims to instill a culture of victory and elevate Indian bodybuilding standards to international levels. While cricket, football and hockey seem to rule over the Indian sporting debate, Puri and Steadfast Nutrition want bodybuilding to get the attention it is due. The company aims for India to be a global hub for sports by 2040 and the development of the IHFF forms part of that dream plan.
How IHFF Is Shaping The Future Of Indian Bodybuilding?
Since 2022, Steadfast Nutrition has been at the forefront of introducing Indian athletes to top-of-the-line bodybuilding competitions, such as Mr. Olympia USA. In this way, IHFF is playing a pivotal role in shaping the future of Indian bodybuilding, as this festival offers them invaluable exposure, resources and networking opportunities that will help the athletes excel on the world stage.
The IHFF is more than a festival, but a milestone for Indian bodybuilding towards greater heights, inspiring young athletes to strive for excellence and break their own boundaries. As the festival progresses, it is very clear that the IHFF will continue to define the force of bodybuilding and fitness in India and around the world.
Did you give a visit to IHFF 2024?
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Atharva Shetye
