In India, cricketers are much more than just athletes. Each of them is a national icon celebrated for their influence on and off the field. Here’s a look at the top five Indian cricketers in 2024 who have the highest estimated brand value.
1. Virat Kohli – $228 million (approx. 1912 cr)
Leading from the front is Virat Kohli, whose brand value has risen meteorically because of his aggressive play, consistency and worldwide appeal. Kohli’s brand goes beyond cricket and is interpreted as a way of life representing fitness, lifestyle and aspiration. His endorsement deals range from sports equipment to personal care products, making him an absolute delight for brands looking to target the youth segment.
2. MS Dhoni – $91.4 million (approx. 766 cr)
Even after his retirement from international cricket, MS Dhoni continued to be a brand powerhouse. With a cool demeanor and a mind that works like a strategy chart, Dhoni has been associated with brands that emphasize reliability and leadership. He endorses automotive, real estate and sports equipment—reflecting his status as a composed and successful leader.
3. Sachin Tendulkar – $91.4 million (approx. 766 cr)
Even years after his retirement, Sachin Tendulkar‘s brand value remains. On account of his legendary status in the game of cricket, brand endorsements focus on legacy, trust and his affiliation with cricket-loving households across India. The image of a role model stays with brands related to education, health and sports.
4. Rohit Sharma – $41 million (approx. 344 cr)
A rise in brand value for Rohit Sharma comes on the back of some stellar performances and leadership roles for the stylish batsman in limited-overs cricket. His endorsement portfolio comprises fashion, sports and lifestyle brands because of his stylish yet aggressive gameplay that modern urban Indians look up to.
5. Hardik Pandya – $29.6 million (approx. 249 cr)
Hardik Pandya has risen really fast due to his dynamic all-rounder skills. Charisma and energy have made him a darling of the youth-centric brands in fitness, fashion and lifestyle—what has been enough to indubitably put him at the pinnacle of brand ambassadors.
There is an exemplary case of these cricketers regarding how cricket has taken on cultural and commercial muscle in India, with athletes turning into icons who affected trends, lifestyles and market dynamics.
The Sportz Planet desk,
Atharva Shetye
