Dream11, the renowned fantasy sports platform boasting over 200 million users worldwide, has recently launched its captivating advertising campaign for the upcoming cricket season, titled ‘Team Se Bada Kuch Nahi’ (Nothing is Bigger Than the Team). This campaign ingeniously blends humor with the dynamic of sports rivalry, leveraging the transition from collective support in recent Team India matches to individual team loyalties anticipated in the Indian Premier League (IPL).
Pairing cricketing legends like Mohinder Amarnath and Krishnamachari Srikkanth with contemporary stars such as Sanju Samson and Rahul Chahar pays homage to India’s rich cricketing heritage while highlighting the sport’s evolving nature. The duo of Suniel Shetty and KL Rahul represents the seamless connection between cricket and cinema, both on and off the field.
The star-studded campaign features Dream11’s brand ambassadors, including Rohit Sharma, Hardik Pandya, Jasprit Bumrah, and others, engaging in lively exchanges and witty banter. New additions to the Dream11 family, KL Rahul and Sanju Samson, add further charm. Alongside them, celebrated actors like Suniel Shetty, Preity Zinta, and digital content creators join the ensemble cast, bringing a delightful blend of cricket and entertainment.
In a strategic move, Dream11 has partnered with Bollywood icons Kareena Kapoor Khan and Varun Dhawan for the Dream Sale, offering participants a chance to win big during each of the first five IPL 2024 matches. This collaboration underscores IPL’s significance as a fusion of sports and entertainment, reaffirming Dream11’s commitment to enhancing fan engagement and enriching the fantasy sports experience.
Directed by Nitesh Tiwari and conceptualized by Tilt Brand Solutions, the campaign kicks off with a setup film on Dream11’s YouTube channel, followed by a series of eight ad films airing throughout the season on various platforms
With a strong presence in IPL since 2019, Dream11 serves as the Principal Sponsor for four IPL teams and an Official Partner for eight teams this season, further solidifying its position in the cricketing landscape.
The Sportz Planet Desk,
Atharva Shetye.
