Paris 2024: Fashion Takes Center Stage at Paris 2024 Olympics
The Paris Olympics 2024 are shaping up to be more than just a sporting spectacle—they’re a fashion extravaganza too. Paris, famed for its elegance and style, is pulling out all the stops with LVMH, the luxury giant, leading the way. With a dazzling partnership worth around 150 million euros, LVMH is set to showcase French craftsmanship and elegance on a global stage. A Glamorous Start to the Games The excitement kicks off with a glittering event the night before the opening ceremony. LVMH’s Bernard Arnault, Comcast NBCUniversal’s Brian Roberts, Grammy winner and Louis Vuitton’s Pharrell Williams, and Vogue’s Anna Wintour will host an exclusive celebration at the Fondation Louis Vuitton, designed by Frank Gehry. This pre-Olympic bash is set to be a star-studded affair that will set the tone for the Games. Louis Vuitton and Chaumet’s Unique Touch Louis Vuitton will be front and center, creating custom trunks to carry the medals and torches. These aren’t just any medals—they’re designed by Chaumet and feature a unique hexagon shape, cut from a piece of the Eiffel Tower’s iron. It’s the first time a jeweler has designed the Olympic medals, blending Chaumet’s rich history with Olympic tradition. Berluti’s French Flair for Athletes’ Uniforms Another LVMH brand, Berluti, is dressing the French team in style. Known for its luxury leather goods and tailored clothing, Berluti is designing 1,500 outfits for the opening ceremony. With nearly 130 years of French craftsmanship, these uniforms, created in France and made in Italy under Carine Roitfeld’s direction, combine elegance with comfort. Designers Showcase Global Culture Fashion and sports have always been linked, and the Paris Games highlight this connection worldwide. Moroccan designer Ali Drissi, who crafted the Moroccan team’s outfits, reflects on this relationship: “Fashion and sports have a deep history together, especially with the rise of chic sportswear.” His designs feature national symbols, blending tradition with a universal spirit. International Brands Join the Fashion Parade Beyond LVMH, other fashion names are making waves. Ralph Lauren, a familiar face in Olympic fashion since 2008, has once again designed the USA team’s uniforms. For Team Mongolia, couture brand Michel and Amazonka created uniforms that celebrate intricate cultural motifs. And Lululemon’s Team Canada outfits feature a bold red print with a maple leaf crest. National Pride in Every Stitch Emirati designer Rawdha Al Shaafar has crafted uniforms for Team UAE in red and white, symbolizing strength and purity. The Arabic text adds a cultural touch, reflecting each country’s heritage and pride. These designs offer a unique opportunity for global exposure and highlight the diverse cultures participating in the Games. The Enduring Influence of Sports on Fashion Fashion and sports have always influenced each other. Take the polo t-shirt, for example—originally designed by French tennis star René Lacoste for the courts, it’s now a fashion staple. The blend of fashion and sports continues to evolve, with athletic wear making its mark on high fashion runways. As Paris 2024 approaches, it’s clear that the Olympics will be a celebration of both athletic talent and artistic flair. The blend of luxury fashion with the Games promises to set new benchmarks and keep the connection between fashion and sports stronger than ever. The Sportz Planet Desk,Atharva Shetye
