Premier League 2024-25: Amul Ties Up With Star Sports For Broadcast
In a brilliant partnership, India’s largest dairy cooperative Amul has entered into a deal with Star Sports to broadcast, for the first time in India, the Premier League 2024-25 season. Under this new arrangement, Amul will be the title sponsor for Star Sports’ live coverage of the English top-flight football league, turning out to be an energizing platform to hook up with football followers across the country. Amul Expands Into Sports From its well-known range of dairy products like butter, milk, and ice cream to its popular “Amul Girl” mascot, it has turned into a continuing part of the India cultural landscape. With this new partnership, the company will be looking to strengthen its association with sports, with the Premier League maintaining high popularity in India. Its branding will be shown across all live broadcasts, which are good exposure during key matches. Amul’s Previous Associations In Sports Over the years, Amul has made its name and presence felt in Cricket. Amul has been the lead sponsor for South Africa, Afghanistan, USA and Netherlands. What’s In Store For The Premier League This Weekend? The heat will rise further in the Premier League during the 2024-25 seasons, with exciting clashes. On the third matchday, Liverpool will go head-to-head with Manchester United in a high-stakes clash, while Manchester City will face West Ham. The fixtures will also include Arsenal vs. Brighton, Chelsea vs. Crystal Palace, and many more equally interesting encounters. This association of Amul and Star Sports is going to raise the bar for the Premier League experience for millions of viewers in India. The Sportz Planet Desk,Atharva Shetye